For decades, Philip Kotler’s 4Ps—Product, Price, Place, and Promotion—were the foundation of marketing strategies. However, AI-driven insights and data-centric approaches are reshaping the marketing model, making the 4Ps less relevant in their traditional form.
Singular Intelligence has developed CatmanAI™ Always On Forecasting Solution, validated with Innovate UK and Digital Catapult, and piloted globally with Unilever, Offering 95% forecast accuracy, provides insights into key marketing drivers and advanced simulation tools for decision-making in challenging markets.
How CatmanAI™ Has Transformed the 4Ps
Product: From Transaction to Experience
Price: Fixed Price to Dynamic and Personalised Pricing
Place: Omnichannel Engagement
Promotion: AI-Driven Targeting and Personalised Communication.
In 2021-2022 Singular Intelligence piloted and scaled demand forecasting project with Unilever across 58 categories in 11 countries. With our Dynamic price optimisation, Unilever achieved an underlying sales growth of 9.0% in 2022. By strategically adjusting prices to counter inflation, Unilever not only managed to offset rising costs but also drove significant sales growth, with pricing actions playing a key role in this success.
The Always On Price Promo Optimisation drove a 16% sales growth in 12 weeks by leveraging EPOS data alone for Mayonnaise UK, eliminating the need for third-party data and improving cost-efficiency.
Our solution, available with a ready-to-deploy template, includes inbuilt Marketing Mix Modelling (MMM) to build causal models linking business outcomes to key drivers.
This solution enables the transformation of traditional marketing’s 4Ps. Our Forecasting Science combines cutting-edge deep reinforcement learning and Game Theory to predict demand, factoring in competitive dynamics that traditional methods often miss.
Customer Onboarding in 2 weeks' time.
Please choose a discovery slot to plan for a demo.
Here is a calendar link
Comments